Do I have to buy stock to hold the territory?
Eventually, yes — an exclusivity nobody sells through is just a market we have
taken off the table. But not to start, and not before the dossier. The volume that
keeps a territory is set with you at terms, against what your channels can actually
absorb, and it is written down rather than implied.
What does the exclusivity actually cover?
A named brand, in a named category, in a named market. It does not cover our own
twelve storefronts, and it does not stop us trading a different category in your
market unless we have agreed that too. We say which of those applies before you
sign, not after.
What if the dossier says the category cannot be sold here?
Then we tell you in writing and there is no order. That answer is worth having:
it is the same finding that would otherwise have arrived as a border rejection with
a container already paid for. If a reformulation or a different specification would
clear, the dossier says that as well.
Who owns the customers?
You do. The CRM, the lead intake and the dealer portal are handed to you with the
territory, and the enquiries that come through them are yours. We are not building a
customer list in your market behind your own storefront.
Can I carry my own brand instead of one of yours?
Yes. We own brands and we also create them — OEM, ODM and private label, with
name and trademark clearance in your destination classes, a shelf-life or lifecycle
study on the finished product rather than on the recipe, and your own artwork. The
compliance and freight apparatus is identical; only whose name is on the box
changes.
How big do I have to be?
Smaller than most people assume, because the minimum is usually print rather than
production — and a shared film across markets, a common base artwork with a
market-specific panel, or a first run costed as a market test will often move it. We
will tell you which part of a minimum is real and which part is negotiable.
Who is the seller of record, and who carries the label?
Whichever of our three entities fits your market, and the label names a
responsible operator who has to be established where the goods are sold — which is
what the Porto company is for inside the EU. This matters more than it sounds: a
missing or misstated allergen is a withdrawal, and the cost lands on whoever is named
on the pack. We settle that in the dossier.